The adidas x Entire Studios collaboration launched in Los Angeles with a live experiential event at Brick that brought fashion, sport, and movement into one physical environment. Produced by The Lede Company, the event was designed as an active space where performance and apparel could be experienced in real time rather than observed passively.
Lumina delivered full production for the launch, including lighting design, projection mapping, and audio, supporting a format built around live movement, performers, and continuous guest flow.
Event Designed for Movement, Fashion, and Performance
The adidas x Entire Studios collection centers on performance-driven silhouettes with a refined, minimalist aesthetic. That design language carried directly into the event environment. The space functioned as a gym-inspired activation where performers moved through programmed physical routines wearing the new collection, allowing guests to experience how the apparel performed under motion.
Lumina’s lighting design was engineered to support this format. Fixtures were selected and positioned to highlight body movement, fabric texture, and form while maintaining clean sightlines for guests and cameras. Lighting levels were balanced to feel energized without overpowering the space, ensuring the environment worked equally well for live viewing and content capture.
Projection mapping was integrated into the venue architecture to extend the visual identity of the collaboration. Graphics and motion elements reinforced the collection’s themes of precision, strength, and modern sport, adding visual depth without distracting from the live performance happening on the floor.
Audio Designed for Live Energy
Audio design played a central role in maintaining the pace and atmosphere of the event. Systems were tuned for clarity and impact, supporting live performances and continuous movement throughout the space. The sound design needed to feel present and immersive while allowing conversation and engagement to coexist naturally.
Musical performances, including a live set by Channel Tres, were supported with audio systems designed to hold energy consistently across the room. The result was an environment that felt active, controlled, and intentional from start to finish.
Event Production Built for Experiential Brands
Events like the adidas x Entire Studios launch reflect how experiential design continues to shape brand storytelling. Rather than static displays, the event relied on live performance, movement, and environment working together. Production design played a supporting role in that narrative by creating conditions where apparel, performers, and guests could interact seamlessly.
Lumina’s approach focused on technical precision and adaptability. Lighting, audio, and projection systems were designed to operate continuously, support multiple performance moments, and remain visually cohesive throughout the night.
About Lumina
Lumina provides audio visual rental and full event production across Los Angeles and San Francisco, specializing in LED wall rentals, projection mapping, lighting design, and audio system rental for experiential brand events, fashion launches, and corporate activations.
Our in-house team designs and installs AV environments built to perform live and on camera, supporting events where movement, atmosphere, and execution matter
