Airbnb x Doja Cat: Lumina Lights a 5-Star Brand Activation
- Lumina Productions
- Jan 28
- 3 min read
Updated: May 30

When it comes to curating unique, immersive experiences, there are few partnerships more iconic than Airbnb’s collaboration with Doja Cat for the Once-in-a-Lifetime Experience. Produced by Verb Agency.
This exclusive event allowed fans to step inside the creative universe of the chart-topping superstar—a space where imagination, artistry, and ambiance converged seamlessly. At the heart of it all, Lumina’s lighting expertise brought the vision to life, turning an extraordinary concept into a radiant reality.

The Vision: A Space That Speaks Doja Cat
Doja Cat’s artistic identity is nothing short of bold, vibrant, and multi-dimensional—and her Airbnb collaboration needed to reflect every bit of that energy. From whimsical details to surreal aesthetics, the space was designed to immerse guests in her world.
“I’ve spent the last year performing on the world’s biggest stages, and now I’m ready to share my art with fans in a more intimate setting. “This will be a first for both me and my fans, and I’m excited to share this moment with them.” - Doja Cat.
Lumina was tasked with creating a lighting design that not only enhanced these elements but also became an integral part of the experience, setting the mood and amplifying the story.

Behind the Scenes: Designing Light for Immersion
Working alongside Airbnb’s creative team and Doja Cat’s visionaries, Lumina approached the project
with one goal: make the lighting feel alive and match Doja's intimate vision.
Doja’s creative direction centered around crafting a deeply personal atmosphere, filled with details that reflected her artistic essence. From cherished artwork created by her grandmother to an exquisite dining setup and curated music that set a captivating mood, every element was intentional.
As she performed an intimate set in the living room, the lighting design became the thread that unified the entire experience, enhancing its emotional depth and immersive quality.
The lighting had to match these insanely personal elements, seamlessly tying together the atmosphere and amplifying the emotional resonance of the event.
Every beam, shadow, and color was meticulously planned to evoke emotion and create a cohesive narrative for this intimate, once-in-a-lifetime experience.
Follow @Lumina.av on Instagram
Custom Lighting Design: Lumina’s team crafted a mix of warm and vibrant hues to balance the playful, surreal elements of the space with a sense of intimacy.
Innovative Lighting Techniques: To add depth and dimension, Lumina implemented advanced lighting methods that transformed the space into a visual masterpiece.
Perfecting Ambiance: Every corner of the space was carefully lit to guide guests through the experience. From soft, glimmering lights that created a dreamlike glow to bold spotlights that highlighted standout installations, every detail was considered.

The Experience: Lighting the Unexpected
As guests entered the space, they were greeted by an atmosphere that felt both otherworldly and welcoming. Lumina’s lighting created a sense of discovery at every turn, inviting attendees to lose themselves in the details. Whether it was the ethereal glow around Doja Cat’s curated decor or the dynamic lighting shifts timed to the playlist, the ambiance was nothing short of magical. Setting the perfect mood was critical to delivering an unforgettable experience.

Why Lumina Lighting Shines
Lighting is the defining element of immersive experiences, and at Lumina, our team knows it has the power to transform any space. It sets the tone, draws the eye, and transforms spaces into something unforgettable. For the Airbnb x Doja Cat experience, lighting was a central element that brought the event to life, seamlessly elevating both the brand and the artist's vision.
Lumina is proud to have partnered with Airbnb and Doja Cat to bring this brand-defining moment to life, showcasing how thoughtful lighting and design can elevate any experience.
Learn more on Airbnb’s partnership with Doja Cat and the vision behind this extraordinary event, in Airbnb’s official announcement.
Comments