In Los Angeles, the LightSpray™ Tour brought together performance running, community, and product innovation for the launch of the LightSpray Cloudmonster 3 Hyper by On Running.
Lumina was brought in to design and build an environment where physical movement directly controlled the visual and lighting system in real time.
Project Scope ✔
- LED wall design and installation
- Custom treadmill motion tracking system
- Real-time responsive content development
- Lighting design mapped to performance states
- Audio system design and deployment
- Rigging and structural engineering
- Mobile lighting and audio activations across Los Angeles
3D Design + System Mapping 𖦏
The build started with the physical space and was developed in parallel with full 3D renderings.
This allowed the team to define:
- LED wall scale relative to the runner and audience
- Viewing angles across the full environment
- Lighting positions tied to speed-based cues
- Content zones mapped to movement
- Camera alignment for capture and playback
Designing in 3D ensured that LED, lighting, and content were coordinated before installation, not adjusted on site.
Custom Motion Tracking System for Treadmill Speed ᯓ★
A custom-built tracking device was engineered to capture treadmill speed and convert it into real-time control data.
System functionality:
Continuous speed data capture from the treadmill
Direct feed into the media server and control system
Immediate response across LED wall and lighting
Stable signal without visible delay
The runner’s pace became the input driving the entire environment.
LED Wall Content Built for Real-Time Input . ݁₊ ⊹ .
Content was developed specifically for speed-based interaction.
Content design included:
- Multiple visual states tied to speed ranges
- Dynamic transitions between acceleration and deceleration
- Visual intensity scaling with performance
- Synchronization with lighting cues
This created a continuous feedback loop between movement and visuals without relying on manual triggers.
Integrated LED, Lighting, Audio, and Rigging ⋆.˚
All technical systems were designed and deployed as a single integrated environment.
- LED wall engineered for visibility and camera capture
- Lighting programmed to reflect performance changes in real time
- Audio system supporting both activation and surrounding environment
- Rigging designed for structural integrity and clean execution
Pre-coordination across departments ensured the system functioned consistently under live conditions.
Event Outcome →
The activation translated treadmill speed into a live-controlled environment where lighting and visuals responded instantly to movement.
The system operated continuously with real-time inputs, supporting a high-engagement brand experience tied directly to performance.
For a brand built on precision and trust, the environment reflected the same standard through engineering, design, and execution.
Planning a Real-Time LED Activation
Lumina designs LED wall rentals, event lighting, and full AV rental environments for brand activations, experiential events, and conferences across Los Angeles.
Projects involving motion tracking, responsive content, or real-time control benefit from early-stage 3D design, system mapping, and integrated planning across all technical components.
