When L’Oréal introduced Skin Ink, their revolutionary foundation, they wanted more than a launch—they wanted an immersive experience that would reflect the product’s staying power and flawless finish. Partnering with Gradient Experience, a leading experiential agency, Lumina was brought on as the technical production partner to make this bold vision a reality.

The result: a high-energy, performance-driven brand event that pushed boundaries, wowed guests, and created massive social buzz.

Turning a Beauty Launch Into an Experience

Hosted in Los Angeles, the Skin Ink event transformed a product debut into a social-first experiential campaign. Guests stepped into a world designed to test the limits of the foundation’s endurance, featuring live, high-intensity performances that demonstrated Skin Ink’s flawless staying power in real time.

Performers danced under intense lighting and bold visuals, and every technical detail—from screen content to stage lighting—was carefully orchestrated to keep the product front and center.

Lumina’s Role as Technical Production Partner

As the AV and production team, Lumina handled every detail:

• LED Video Wall Rental & Integration: Seamless installation of high-resolution LED walls created a cinematic environment, perfect for content playback and branding.
• Audio Design & Engineering: Crystal-clear sound filled the venue, supporting both live performances and brand messaging with precision.
• Lighting Design & Stage Effects: Dramatic lighting plots elevated the performances and product displays.
• Full Event Production Management: From CAD renderings to onsite execution, Lumina ensured every cue, transition, and moment flowed flawlessly.

A Social-First Beauty Campaign

The L’Oréal Skin Ink event wasn’t just about creating a night to remember—it was designed to live online and drive engagement. TikTok and Instagram were flooded with videos from the event, highlighting not just the durability of the foundation but also the elevated production design behind it.

Why Brands and Agencies Trust Lumina

This activation demonstrates Lumina’s role as a trusted technical production partner for experiential agencies and global brands.

• Gradient Experience conceptualized and designed the experience.
• Lumina delivered the AV, staging, lighting, and execution to make the vision a reality.
• Together, we created a campaign that was visually stunning, technically perfect, and highly shareable.

With dedicated teams in Los Angeles, San Francisco, and Las Vegas, Lumina provides LED wall rentals, projection mapping, audio engineering, and large-scale production support for brand activations and experiential events nationwide.

Let’s Build Your Next Experiential Moment

Lumina partners with agencies and corporations to create events that are not just flawless—they’re unforgettable. Whether it’s a product launch, brand activation, or national campaign, our team brings deep technical expertise to ensure your creative vision comes to life without compromise.

Experiential & Brand Event Production FAQ

Q1: What’s the difference between an experiential agency and a production company?

A: Experiential agencies (like Gradient Experience) handle creative strategy, concept development, and guest experience design. Lumina is the technical production partner that executes those ideas with LED walls, lighting design, sound engineering, projection mapping, and staging.

Q2: How early should I involve a production partner?

A: We recommend bringing us in during the early planning stage. This allows us to provide guidance on venue logistics, rigging feasibility, power requirements, and budgeting, saving time and reducing last-minute changes.

Q3: Can Lumina handle both large-scale and intimate events?

A: Yes. Lumina’s team scales production for everything from press dinners and pop-ups to arena-sized launches and multi-city campaigns.

Q4: What does full-service production include?

A: Lumina’s team manages every technical element of your event:

• LED video wall rentals & content playback
• Lighting design and rigging
• Audio design and engineering
• Projection mapping and immersive visuals
• Scenic builds, staging, and power distribution
• Onsite technicians, engineers, and project managers

Q5: How does Lumina support agencies?

A: We act as the behind-the-scenes technical experts, helping agencies pitch bold ideas with confidence. We provide CAD renderings, detailed site surveys, and flawless onsite execution so agencies can focus on storytelling.

Q7: Do you handle power distribution and logistics?

A: Yes. We design and manage power distribution, rigging points, permits, and venue coordination to ensure everything runs smoothly.