Launching a new skincare line calls for more than a great product. The right event production helps create an environment where guests can experience a brand launch from every angle.
For the Neutrogena Evenly Clear launch event in Santa Monica, Lumina Event Lighting provided the audiovisual technology, equipment, and production crew needed to bring the experience together. The event, produced in partnership with Colina Group, celebrated the launch of Neutrogena Evenly Clear, a skincare collection designed specifically around the needs of adults with acne-prone skin. Neutrogena describes the collection as its first U.S. range designed with dermatologists to address both acne and the appearance of post-acne marks. Neutrogena
For an experience built around a new skincare launch, every production element needed to work together seamlessly.
Creating a Visual Centerpiece
One of the major components of the event was a large-format LED video wall, creating an impactful visual element for the space.
Lumina supplied 44 LED wall panels along with the supporting video equipment needed to operate the display. This included a dedicated playback system, video processing equipment, HDMI distribution, and fiber optic cabling.
Rather than simply providing a screen, the setup required multiple pieces of technology working together behind the scenes. Our team handled the technical infrastructure needed to keep the visual experience running smoothly throughout the event.
Supporting the Sound and DJ Experience
Audio was another important part of the production.
Lumina provided a complete audio setup, including professional speakers, wireless microphones, and a mixing console. We also supplied the DJ backline, giving the event’s DJ the equipment needed for their performance.
From guest arrivals and programming to music throughout the experience, a reliable audio system helped keep the event feeling cohesive while giving the production team flexibility throughout the day.
Keeping the Event Connected
Modern brand experiences often rely on more than lighting, video, and sound. Reliable connectivity can be just as important when technology is integrated throughout an event.
For the Neutrogena launch, Lumina provided temporary event internet, including a Wi-Fi router and Starlink connection. This gave the production team dedicated connectivity on-site to support the event’s technical needs.
On-Site Technical Production
Behind every polished event is a team making sure the equipment gets where it needs to go, is set up correctly, and continues working throughout the experience.
Lumina provided on-site production crew including a video technician, audio technicians, and event stagehands. Our team supported everything from equipment setup and cable installation to technical standby and breakdown.
The production also included dedicated crew for load-in and load-out, helping move equipment into the venue, prepare the space, and efficiently clear the equipment once the event concluded.
Bringing the Production Together
The Neutrogena Evenly Clear launch was a great example of how multiple production disciplines can come together to support a brand experience.
From the LED video wall and audio system to DJ equipment, event internet, technical crew, and behind-the-scenes infrastructure, Lumina’s role was to make sure the technology supporting the experience was ready to perform when it mattered.
For guests, these elements become part of the atmosphere. For the production team, they’re the systems that have to work together behind the scenes.
Interested in bringing your next brand experience to life? Lumina Event Lighting provides audiovisual equipment, technical production, event crew, and more for brand activations, launches, and live experiences.
