Lumina’s LED Walls Light Up Doja Cat & Don Toliver’s F1 Video

When you think of LED walls, you probably picture a bright, static backdrop. But on the set of Don Toliver and Doja Cat’s ‘Lose My Mind’ video for F1 Movie, Lumina’s LED video walls became an essential part of the visual brand storytelling. 

Positioned to reflect off the artists’ goggles and the sleek Formula 1 race car, they became dynamic, reflective elements that elevated the scene.

The ‘Lose My Mind’ music video dropped on April 30, featuring Don Toliver and Doja Cat in a high-energy race setting. Via Billboard, the soundtrack, F1 The Album, releases on June 27 alongside the Apple Original Film starring Brad Pitt and Damson Idris..

Don Toliver and Doja Cat bring futuristic fashion to the F1 Movie ‘Lose My Mind’ music video. 📸 Jacob Webster / Rolling Stone.

Rolling Stone described it as "what might be the film soundtrack of the year." 

Watch: Lumina's 3D render featuring Formula 1 race car and Lumina LED Video Walls

Hollywood-Approved Event Design: From Render to Real Life

Lumina’s process began with a detailed 3D render, a precise digital model of how the LED walls would function live during the video shoot. Every reflection, every beam of light was carefully planned. Our in-house event design team, recognized among the Best Event Design Teams in Los Angeles, brought that vision to life.

With already over 8 million views on YouTube, this official video is a must-watch. Can you spot the LED reflections? Watch it below and see how Lumina’s LED walls transformed the scene.

The official video for Don Toliver’s “Lose My Mind” (feat. Doja Cat) [From F1® The Movie] - Out Now!

Los Angeles LED Walls for Brand Activations and Video Production

Lumina’s LED video walls became an essential part of the visual and immersive experience of the video shoot, creating depth and iconic reflections on the race car’s glossy surface and the artists' goggles. 

Lumina’s team meticulously calculated each angle, using a 3D render to map out precise lighting and reflection effects. Once approved, the setup was brought to life on set, transforming the scene into a dynamic, visual narrative perfect for brand storytelling and immersive video production.

Lumina’s team manages everything—custom LED setups, precise lighting design, and flawless on-set installation. Our reputation for top-quality LED video walls in Los Angeles makes us the first choice for brands, music videos, and corporate events.

Lumina: Your Partner for Event Production Excellence in Los Angeles, San Francisco, and Las Vegas

Lumina is the go-to choice for event production in Los Angeles, San Francisco, and Las Vegas, specializing in LED wall rentals, video production lighting, and brand activation setups. Whether you're planning a high-energy music video, a branded corporate event, or a Hollywood film shoot, Lumina provides the best LED walls in all three cities, delivering crystal-clear visuals and immersive lighting effects. Our team of industry experts has been recognized among the Best Event Design Teams, ensuring every project is executed flawlessly. Choose Lumina for top LED wall rentals, video production excellence, and cutting-edge event design that turns any space into a stunning, branded environment.